Copywriting that connects

Clear, engaging fundraising copy that motivates people to act

Get in touch

Telling your story
to raise vital funds

I’m Katriona, a freelance copywriter with over a decade’s experience writing for charities and brands. I help organisations build lasting connections with supporters through purpose-led, compelling storytelling – from appeals to campaign messaging, and everything in between.

Whether direct mail appeals, stewardship or fundraising packs, I’m skilled at crafting supporter-focused communications that inspire people to give. I can also help with branding, tone of voice, supporter journeys and campaign messaging to communicate
your cause effectively, for maximum impact.

Past Projects

Alzheimer’s Society

Appeal insert

A paper insert with information about Alzheimer's disease and dementia, including a photo of a doctor showing a brain model to a patient, and donation call to action from Alzheimer's Society.
A letter from World Animal Protection about the rescue of dogs from a gas chamber, including photos of a dog and dogs caged in a steel enclosure.

World Animal Protection

Direct mail

Alzheimer’s Society

Stewardship magazine

A Christmas-themed infographic expressing gratitude for donations to an Alzheimer's Society campaign. The infographic highlights achievements such as raising £58.7 million, supporting 50 research projects, and 10,500 hours of volunteer work. It features a red and black color scheme with snowflake graphics and includes photos of people, including a man in a suit smiling. The message thanks donors and mentions the impact of their support.

Let’s work together

I’m always up for a friendly chat and am happy discussing any fundraising project, no matter your budget or time constraints.